GUPTIHA is a new brand created in collaboration between an Indian craft team and a Japanese creative unit for the fall/winter of 2024.
The brand's manufacturing process emphasizes traditional Indian handicrafts.
The brand name is,
The name of the brand means “something unknown and not well known yet.
As the name implies, the brand aims to deliver beautiful fabrics and techniques made by Indian craftsmen in a new form.
Rather than following trends, the brand designs its products while respecting the techniques and materials that the artisans have cultivated over the years. As a result, the items have a somewhat rustic yet sophisticated atmosphere.