In French, it means "something useful.
As the name suggests, the brand was launched in 2015 with the desire to create clothes that are useful to women as "tools for daily life".

The image is based on French antique dresses and sophisticated Parisienne's daily outfits.
Comfortable in your own way both at home and in the city. Feminine yet chic, with a somewhat classical flavor.
It is feminine yet chic, with a somewhat classical flavor, yet cloaked in the "air of the moment. Clothes created by weaving together various elements fit in well with modern life.